안양공공예술프로젝트
ANYANG PUBLIC ART PROJECT

NOW/HERE 4TH
Threecities1

A Tale of Three Cities

For the publication *dna_R Urban Culture Design Research, Anyang* (dna Committee, 2006), designer duo Hong Eunjoo and Kim Hyungjae participated in the second chapter “One City, Two Spaces,” which compared the housing cultures of Pyeongchon and Bakdal-dong through mobility and city signals. For the 4th APAP, the designers extend this 2006 project and initiate a comparative urban studies that juxtapose Anyang with other bed towns that share characteristics.

Three axis of new bed town development surrounding Seoul—Gwacheon-Uiwang-Pyeongchon, Pyeongchon-Bundang-Ilsan, Mokdong-Pyeongchon-Dongtan—slightly differ from each other, but they also share a common fate, like that of a single city or a community. The designers observe the underlying generational characteristics that are at play in the post-period of rapid development and contemporary urban development. Their project, *A Tale of Three Cities*, gathers geographical information and historical documents about Anyang, and presents the result in the form of graphic design. This approach is also in common with a way of understanding seen in *Digital Anyang* (Kael Greco, 2010) of the 3rd APAP, which is currently displayed in Open School.

Centered in Pyeongchon of Anyang, *A Tale of Three Cities* is a collaborative project by Society of Architecture (SOA), Park Haecheon and Optical Race (O/R). Each under the three sub-themes—DNA of the living space in bed towns, “E-mart” (a Korean megastore franchise) middle class, and Datatopia—the project presents a unique interpretation about the urban formation of three groups of “three cities.” The visualized information gathered during research by three teams, together with abundant examples and concise description, is posted on bus stop billboards in Pyeongchon Hakwon-ga (private prep school area). In addition, researchers display a key map at the Kimchungup Museum, which informs and networks the bus route. Major contents that have been gathered, researched and analyzed during this project are published into a book. 

Architectural mode for Korean apartments has experienced a continuous process of standardization. Construction projects for the first generation of bed towns acted as a trigger in this process. Under the theme of living geometry or bed town apartment geometry, SOA explores the length and height, color and texture of apartment. As a result, they discover that the Korea Land & Housing Corporation’s regulations consisted of manuals about outer appearances and interior design of the apartment that function as DNA determining the exterior of bed towns. SOA’s research reveals the process in which residents of bed town apartments acquire geometry of living spaces, as well as the quantitative data lying behind the designs within apartments.

Park Haecheon takes a special note on a period in which the residents of bed town apartments intersect with drivers with their own cars and consumers with shopping carts at a megastore. According to Park, this is a period in which the middle class identity is firmly combined with the expansion of bed towns, the increase of leisure time, along with the rapid growth of mega sales stores. Park, who is a design researcher and a writer on apartments, describe the paths followed by the residents of bed town apartments to define themselves as middle class—which is determined not by the labor class but through ways of consumption. Park also writes how specific consumption structure influences their identity formation. Moreover, Park looks at the narratives of individuals’ experiences around bed towns and the changes in the process of spatial recognition, with the addition of the history of children who grew up in Pyeongchon-Bundang-Ilsan area during the 1990s.

O/R focuses on the correlation between property values—price per pyeong (a traditional unit of the size of rooms), total amount of market price, rental or sales price per locations of bed town apartments—and transportation related data including additional subway line, the number of roads to Seoul and real time traffic data. Then, they analyze how the numeric data about bed town cities and their residents influence their appearances and identities according to variables such as political orientation, education, religion, and occupation. Experts from architecture and properties, and statistics and designers cooperate together to conduct research and analysis on the lifestyles of bed town residents who possess specific set of consuming habits, and ultimately visualize the data.

The research outcomes were published into a book *A Tale of Three Cities* (G&PRESS, 2014).

홍은주, 김형재 Hong Eunjoo, Kim Hyungjae

A freelance graphic designer duo displays various visual experiments without being restricted to a specific concept or aim. They have been working together in full-scale since 2007. Their design works are showcased in various media including web and publication, and they are also involved in writing, editing and curating. They have been co-publishing *Gazzazapzi* since 2007, and are contributors to the non-periodical culture magazine *DOMINO*.

박해천 Park Haecheon

Design researcher. Park researches and analyzes urban life from a professional design critic's point of view. Taking “Critical Fiction” as a writing method, Park likes to experiment with the perfunctory possibilities of design critics. His publications include *The Chronology of Interface* (Hyunsil Books, 2009), *Concrete Utopia* (Jaeum&Moeum, 2011), *Apartment Games* (Humanist, 2014). He led the research project for *dna_R Urban Culture Design Research, Anyang* (dna Committee, 2006).

소사이어티 오브 아키텍처(SOA) Society of Architecture (SOA)

SOA was formed in Seoul in 2010 by architects Chi Hoon Lee and Yerin Kang. Its interest lies in the social conditions of architecture and the built environment. Participated in *Art of Insolvency* (Incheon Foundation for Arts and Culture, Incheon, 2010) and *Featuring Sewoonsanga* (Gwangju Biennale, 2011) and was invited to the *Shape Your Life* exhibition at the MAXXI-National Museum of 21st Century Arts in Italy in 2012. SOA collaborated with the Doo Dance Theater on the performance *Dance Unfolds Theater* at the LG Arts Center (2012), and won prizes in the International Competition for Osong BioValley Master Plan and the International Design Competition for Busan Central Plaza (2010). Lee and Kang co-wrote *The Library Flaneur* (Banbi, 2012). 

옵티컬레이스(O/R) Optical Race (O/R)

O/R is a loosely formed temporary project group by designer Bae Minkee and Kim Hyungjae who have studied methodology of information design, by Jeon Hyeonwoo who analyzes transportation infrastructures, and by Park Jaehyun a real estate and apartment aficionado. 


Hong Eunjoo, Kim Hyungjae, Park Haecheon, Society of Architecture, Optical Race, *A Tale of Three Cities*, 2014, design research project; graphic in 8 bus stop billboards of Anyang, digital print, 1400mm × 1100mm each; key map and making film; book (G&PRESS, 2014). Commissioned by the 4th Anyang Public Art Project (APAP).

Five bus stops in Pyeongchon area

Gwiin Middle School bus stop, Chowon Daelim Apt. bus stop, Hallim University Hospital / Jungang Park bus stop, Anyang City Hall bus stop, Pyeongchon Metro Station bus stop

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