Identity

Icon sun 0c196df44bacaa2ada4db96706c3f91773862dcd41f73ced07cf6ce86a1cbedf Sunrise
Icon location arrow 793fa3ef46ba478e048c56a10fe5867f304d4385df278800ab3b98efef9ab67aNow


The new visual identity of the 4th APAP proposes to expand the temporal and spatial experience of the project by encouraging the participation of the surrounding environment and the audience in the real-time broadcasting system that has been set up to enable the simultaneous perception of the “now” of Anyang from anywhere in the world.

The introduction of the new word mark of the 4th APAP starts with the online broadcasting of the sculptural work featuring the four letters A, P, A, P installed in the sunny, southern part of Anyang Pavilion, which will be shot continuously. The rising and setting of the sun as well as its trajectory that changes with the seasons will cast a different light on the four letters and create shadows of varying shapes and depths. Just as many civilizations referred to the sun to determine locations and perceive time, the ever-shifting shadows will serve as a visual mediator that reveals the temporal and spatial nature of the APAP that is happening “here/now.”

The shadows will be broadcasted live to the four corners of the world so that everyone can experience the “now” of Anyang Pavilion at the same time. Like looking at a world clock, audiences on the opposite side of the globe will witness the day of Anyang Pavilion in the middle of the night. Such a visual expansion proposes to the audience to feel the “now” of “Anyang” through the senses rather than understand it superficially.

The sculpture is installed on the outer wall of Anyang Pavilion facing the sky, and as such, it is open to the changes in the weather of Anyang, visits by its natural surrounding such as falling leaves and insects, and the intervention and participation of the visitors to Anyang Pavilion.

30cm × 15cm, the sculpture, along with a camera installed at a right angle, was installed at Anyang Pavilion in October 2013. Viewers can check the logo at any time on the APAP website (apap.or.kr). A source code that allows users to share IDs that work on a real-time basis as well as high-definition images are also provided at the Identity Page (apap.or.kr/identity).

강이룬 E Roon Kang ∙ Design Director

Heading the New York-based design studio Math Practice, Kang participated in exhibitions organized by the MoMA, Seattle Public Library, and the American Institute of Architects as well as lectures and workshops at TED, Cannes International Advertising Festival, and the Bauhaus-Universität Weimar, among others. He co-designed the computational logo of the MIT Media Lab and received data visualization award from the US National Science Foundation. He was also named TED fellow in 2012. Currently he lectures “Aesthetics of Automation” at NYU’s graduate interactive program.   

권효정 Hyo-jung Kwon ∙ Designer

Kwon studied graphic design at the Koninklijke Academie van Beeldende Kunsten, the Hague, the Netherlands (2007) and obtained MA in typography at Werkplaats Typografie, Arhem, the Netherlands (2010). After moving to New York in 2011, she worked as a freelancer and ran a private studio. Currently she is a partner of Kloepfer-Ramsey Studio in Brooklyn. Kwon participated in various art and culture projects with the Museum of Arts and Design, Kunstverein Amsterdam/NY, among others. She received D&AD award in 2011 and participated in the International Biennial of Graphic Design Brno in 2012.

소원영 Wonyoung So ∙ Designer/Programer

Data visualization designer. So specializes in quantitative computational work, in particular, network visualization and mapping. He is also interested in developing free creative systems. He founded and managed Randomwalks, a data visualization group, from 2008 to 2011, and was one of the founding members of the crowd funding platform Tumblbug. His work has been recognized and exhibited by Adobe, GRAPHIC, and Lift Conference, among others.  

조예진 Yejin Cho ∙ Designer

After studying Industrial Design at Konkuk University (2007), Cho received her MFA in Graphic Design from the Rhode Island School of Design in 2013. Worked at Casco—Office for Art, Design, and Theory located in Utrecht, the Netherlands (2011), and Whitney Museum of American Art (2012) as an intern. Currently she is a freelance designer collaborating with various studios including PIN-UP magazine, MTWTF, Why Not Smile and Math Practice. 

최석환 Steve Choi ∙ Design Intern

Graduated from the Department of Graphic Design, New York School of Visual Arts (2013). 

이유진 Yujin Lee ∙ Design Intern

Graduated from the Department of Graphic Design, New York School of Visual Arts (2013). Lee worked as an intern at O.O.P.S. and Math Practice.

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